How to engage your audience

In Multiplatform Journalism, we recently discussed ways to involve our news consumers in a two-way journalistic conversation. Much of that information came from a NewsTrain conference I attended in Seattle early in February. Clicking on the headline above will take you to a video in which Doreen Marchionni, who has researched how to engage your audience, explains the practical do's and don'ts for getting news consumers involved in the journalistic conversation.